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What is SEO VS PPC?

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SEO stands for search engine optimization. It refers to techniques that  help your website rank  higher in search engine results pages (SERPs). This is Free & Organic process.

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Pay-per-click (PPC)  is an internet advertising model  used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. This is Paid process.

PPC

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